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Case Study on a Successful Woman Livestock Entrepreneur in Shivamogga District of Karnataka

Pushpa G. Malagittimath Veeranna K. C. Harisha M. Gopala. G. T.
Vol 7(5), 284-289
DOI- http://dx.doi.org/10.5455/ijlr.20170328035938

Case study on successful livestock entrepreneur of Agasavalli village in Shivamogga district of Karnataka state was conducted to examine the economics of the enterprise and the entrepreneurship skills of women in sheep and goat farming. Structured interview schedule observation method and farm records were used for collection of primary data. A woman entrepreneur Smt. Chitra M., 41 year old runs the farm successfully.“Samrudhi sheep and goat farm” which is 14 km away from Shivamogga city. The entrepreneur owns 200 sheep, breed reared were Deccani, Kenguri sheep. These were selected based on local preference of consumers. This unit generated income and provided employment and food security. The animals were sold at their farm gate on live weight basis. In addition study also revealed that entrepreneur acquired entrepreneurship skills like self-confidence, creativity, calculated risk taking capacity, determination, need for achievement, individuality, leadership and optimism.

Keywords : Case Study Entrepreneurship Skills Sheep Rearing Women Entrepreneur

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