Present study was conducted to study the effect of feeding concentrate feed potentiated with Badri cows’ urine on morphometric traits and well-being parameters of 31 growing Badri heifers for a period of 60 days. The animals were divided into control and treatment groups and then subdivided as per two age groups i.e., 6-12 and 13-18 months. Freshly mixed concentrate feed with urine @200 ml urine/ kg of feed was offered to the animals of treatment group once daily whereas equal quantity saline was incorporated in concentrate feed of control group animals. Overall, least-squares means of morphometric traits were 82.15±0.61 cm (body length), 81.40±0.55 cm (height at withers), 95.96±0.51 cm (chest girth), 118.33±1.00 cm (paunch girth) and 74.85±1.05 kg (estimated body weight). A majority of animals in control and treatment group animals had pink Conjunctival Mucus Membrane (CMM) and were found ‘standing plus ruminating’ in the beginning and at the end of the experiment. Overall, least-squares means for Body Condition Score was 3.70 ± 0.07 and Tail Fold Thickness was 7.11±0.22 mm. However, no significant changes were seen in morphometric traits and wellbeing parameters at the end of the study. There was an overall improvement in the total feed (fodder and concentrate) intake from 12.73 to 13.01 kg/ animal/ day and reduction in left-over from 0.56 to 0.41 kg/ animal/ day during the study. Thus, it may be concluded that the urine potentiated feed was palatable to growing Badri cattle and it could improve growth if fed for longer periods.