Influence of Socio-Economic Factors on the Knowledge Level of Poultry Entrepreneurs in Ajmer District of Rajasthan

Abstract

Poultry industry contributes about 0.77% of the national GDP and approximately 10% of the livestock GDP and provides employment to over five million people in the Country. Influence of socio-economic factors like age, education, experience, organizational participation and mass media exposure on the knowledge level of poultry entrepreneur in Ajmer district of Rajasthan state was studied. Most of the poultry farmers belonged to 31-50 years age group (50%), had education level atleast up to 8^th standard (64%) and were having poultry farming experience of 10.1 to 15 years (35%). Majority of the poultry entrepreneurs had medium level of organizational participation (71%) and mass media exposure (60%). Knowledge Level of poultry entrepreneurs was found to be medium (65%). Correlation between the factors i.e. education, experience, organizational participation of the poultry entrepreneurs and mass media exposure under study and the knowledge level of the poultry entrepreneurs was found moderate to high, positive and significant. However, negative correlation was observed between age of the poultry entrepreneurs and their knowledge level.