Prospect of Livestock Market (Meat) in North East States of India with Special Reference to Pork

Mahua Bhattacharjee

doi:10.5455/ijlr.20210130121010

Authors

Mahua Bhattacharjee Professor, Amity University, Uttar Pradesh, INDIA

DOI:

https://doi.org/10.5455/ijlr.20210130121010%20%20%20%20%20

Keywords:

Forecast, Innovation, Livestock, Marketing Chain, Meat, North Eastern States, Production and Consumption Trend, Small Enterprises

Abstract

The purpose of this paper is to indicate the scope of small enterprises or startups in fresh livestock product which are broadly in unorganized sector and at small scale. Secondary data is analyzed with the application of simple average and forecasting method with 95% level of significance. Increased urbanization and changed consumption pattern both in rural and urban areas explain the scope of extended marketing chain for commercializing the livelihood sources. The steady contribution of livestock sector in the economy and the increasing trend of meat consumption is increasing the prospect of livestock(meat) market in North East part of India. Development initiatives are taken exclusively in this area specially for the tribal population by the Government of India, but the initiatives need to be integrated and should not be only supply centered but must be market centric. The market participation in the form of traders, retailers and processors in the changed situation can give a sustainable livelihood opportunity to the local population with the innovation of localized chain.

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