Analysis of Services Rendered to Dairy Farmers by Farmer Producer Companies

Abstract

The presented study on services provided by farmer producer companies was carried out in five companies of Kerala. From each company 24 members were selected randomly. Services provided by farmer producer companies to members were analyzed statistically. The study revealed that, in case of organizational services majority of the respondents agreed that almost all companies provided facilitation such as organizing farmers for occupational problem diagnosis (92.50%), catalyzing collective action for remedial measures (89.17%), capacity building through training and exposure visit (80.00%), organizational service in terms of establishing internal monitoring system (86.67%) and access to distribution network (83.33%). In case of production services 95.00 percent respondents viewed that production companies provided high quality of inputs, 94.16 percent respondents reported input supply at subsidized rate and 85 percent of the respondents reported that companies provided input supply at door step. Direct output marketing (cent percent) is the major marketing related service the companies are providing.